Permata Jati, L. and Ajat Sudrajat 2024. THE EFFECT ON PRODUCT QUALITY AND PRICE ON CONSUMER PURCHASING DECISIONS OF MIE GACOAN JABABEKA. Strategic Management Business Journal. 4, 01 (Jun. 2024), 317–327. DOI:https://doi.org/10.55751/smbj.v4i01.93.