DOI: https://doi.org/10.55751/smbj.v3i02

Published: January 4, 2024

TRANSFORMING CONSUMER EXPERIENCE THROUGH THE APPLICATION OF AUGMENTED OPTIMIZATION MARKETING IN RETAIL MARKETING STRATEGY

Tito Wira Eka Suryawijaya (1), Diana Aqmala (2)
(1) Universitas Dian Nuswantoro ,
(2) Universitas Dian Nuswantoro
211-224
183
DOI: https://doi.org/10.55751/smbj.v3i02.73

THE RELATIONSHIP BETWEEN THE FACTORS TO PURCHASING DECISION: EVIDENCE STUDY ON PROPERTY BUSINESS

Denfinal Denfinal (1), Wilhelmus Harry Susilo (2)
(1) University of Persada Indonesia YAI, Jakarta ,
(2) University of Persada Indonesia YAI, Jakarta
225-233
74
DOI: https://doi.org/10.55751/smbj.v3i02.76

THE EFFECT OF CURRENT RATIO, DEBT TO EQUITY RATIO AND TOTAL ASSET TURNOVER ON STOCK PRICES IN THE SECTOR INDUSTRIES REGISTERED ON BEI 2020-2021 PERIOD

Efian Rohmah Hidayati (1), Redy Herinanto Albertus (2)
(1) Sekolah Tinggi Ilmu Ekonomi SBI Yogyakarta ,
(2) Sekolah Tinggi Ilmu Ekonomi SBI Yogyakarta
234-243
95
DOI: https://doi.org/10.55751/smbj.v3i02.74

THE INFLUENCE OFLEADERSHIP STYLE AND WORK MOTIVATION TOWARD JOB SATISFACTION AND THE IMPLICATION TOWAD EMPLOYEE PERFORMANCE

Saur Panjaitan (1), Rahmat Hidayat (2)
(1) Universitas Pelita Bangsa ,
(2) Universitas Pelita Bangsa
244-255
73
DOI: https://doi.org/10.55751/smbj.v3i02.78

PUBLIC SERVICE MOTIVATION AS AN INTERVENTION VARIABLE OF SELF-EFFICACY, COMPETENCE, AND ORGANISATIONAL COMMITMENT ON STATE APPARATUS PERFORMANCE

Dewi Suma (1), Budi Alamsyah Siregar (2)
(1) Universitas Pembinaan Masyarakat Indonesia ,
(2) Universitas Pembinaan Masyarakat Indonesia
256-276
86
DOI: https://doi.org/10.55751/smbj.v3i02.79

WORK ENGAGEMENT AS A MEDIATING EFFECT OF PERSONAL RESOURCES ON PERFORMANCE: AN EMPIRICAL STUDY OF WOODCRAFT MSMEs EMPLOYEE

Widya Putimelinda (1), Udik Jatmiko (2)
(1) Islamic University of Kadiri ,
(2) Islamic University of Kadiri
277-287
60
DOI: https://doi.org/10.55751/smbj.v3i02.81

THE INFLUENCE OF COMPENSATION AND OCCUPATIONAL SAFETY AND HEALTH ON ONLINE OJEK DRIVER PERFORMANCE PRODUCTIVITY IN MEDAN CITY (Study of Go-Jek, Grab, and Maxim Online Ojek Drivers)

Mutia Zahara (1), Aprizal Haris Sinaga (2), Ritha F. Dalimunthe (3)
(1) Universitas Sumatera Utara ,
(2) Universitas Sumatera Utara ,
(3) Universitas Sumatera Utara
288-298
85
DOI: https://doi.org/10.55751/smbj.v3i02.83

THE INFLUENCE OF JOB TRAINING AND CAREER DEVELOPMENT ON JOB SATISFACTION AND ITS IMPLICATIONS FOR PRODUCTIVITY

Mardiyana Mardiyana (1), Rahmat Hidayat (2)
(1) Universitas Pelita Bangsa ,
(2) Universitas Pelita Bangsa
299-306
84
DOI: https://doi.org/10.55751/smbj.v3i02.80

THE THE MEDIATING ROLE OF WORK MOTIVATION ON THE INFLUENCE OF CAREER DEVELOPMENT ON STARTUP EMPLOYEE PERFORMANCE IN INDONESIA IN THE ERA OF INDUSTRIAL REVOLUTION 4.0

Qeisha Amaliah Pynasthika (1), Andriansyah (2), Prihatin Lumbanraja (3)
(1) Universitas Sumatera Utara ,
(2) Universitas Sumatera Utara ,
(3) Universitas Sumatera Utara
307-316
68
DOI: https://doi.org/10.55751/smbj.v3i02.82