SURYAWIJAYA, T. W. E. .; AQMALA, D. TRANSFORMING CONSUMER EXPERIENCE THROUGH THE APPLICATION OF AUGMENTED OPTIMIZATION MARKETING IN RETAIL MARKETING STRATEGY. Strategic Management Business Journal, [S. l.], v. 3, n. 02, p. 211–224, 2023. DOI: 10.55751/smbj.v3i02.73. Disponível em: http://journal.smbjupmi.com/index.php/smbj/article/view/73. Acesso em: 6 oct. 2026.